My Mission

At Luna Coaching Academy, my mission is to support students and adults in building the executive functioning skills, systems, and confidence they need to thrive academically, personally, and professionally. I believe meaningful growth happens through small, consistent habits, and I’m here to guide that process with compassion, structure, and encouragement every step of the way.

Meet the Founder: Amber Lechner, MSW

I created Luna Coaching Academy because I know what it feels like to be capable and full of potential, but still struggle every single day.

I was the student in “gifted” and AP classes who cared deeply, worked hard, and wanted so badly to do well. On the outside, I often looked successful and put together. I graduated high school with 33 college credits, and long list of extracurriculars including Model United Nation and Mock Trial. But behind the curtain, school felt much harder and more overwhelming than it seemed to for everyone else, and in ways I did not yet have language for.

I was constantly caught in a cycle of disorganization, procrastination, and perfectionism. I would fall behind, then over-perform by working twice as hard to pull myself back up. I spent so much energy trying to keep up, and cared so much, while wondering why everything seemed to take me longer than it took my peers.

Over time, that struggle created a quiet cycle of guilt, shame, anxiety, and pressure. I felt like I had to live up to the version of myself I believed other people saw: someone smart, capable, and high-achieving. I believed I was supposed to figure it all out on my own. Inside, I constantly felt overwhelmed, frustrated, and exhausted from trying to hold everything together.

I was not diagnosed with ADHD until adulthood, and for so much of my life, I believed I simply needed to “try harder” or “be less lazy,” or “more disciplined.”

That experience stayed with me. It shaped how I understand students, the way I listen, and how I show up as a coach.

I know how meaningful it can be when someone finally looks beneath the surface and sees the effort, intelligence, and overwhelm all happening at the same time. I also know how powerful it can be to receive support that is compassionate; support that does not shame you for struggling, but helps you understand what is getting in the way and what might actually help.

Alongside that lived experience, I built a strong professional foundation in psychology, mental health, research, social work, counseling, and student support. I earned my degree in Psychology with honors from Florida State University. My first love for coaching was sparked during my undergraduate years, where I volunteered with the University’s Counseling Center as a peer coach. I worked one-on-one with students navigating many of the same challenges I had experienced, and began teaching tools like time blocking in a calendar/planner, study skills, and reducing test-taking anxiety. I gave presentations on Adjustment to College an Emotional Wellness for the Florida State University Panhellenic Association with over 3,000 students in attendance.

After college, I went on to manage National Institute of Mental Health-funded research at Emory University School of Medicine, where I contributed to a published research paper and supported clinical psychiatrists with diagnostic work related to depression, anxiety, post-traumatic stress disorder, bipolar disorder, schizophrenia, and other mental health conditions. That experience deepened my understanding of mental health, assessment, and the many factors that shape how people function, cope, and seek support.

I later pursued my Master’s in Social Work and completed a fellowship at the University of Central Florida, where I worked as a university counseling center therapist. In that role, I had the opportunity to support students through one-on-one counseling, psycho-educational presentations, and skill-building group therapy focused on mental health, emotional wellness, adjustment to college, and personal growth.

Across these experiences, my path kept bringing me back to the same truth: I care deeply about helping students and adults who are bright, capable, and full of potential, but who need support building the systems, skills, and confidence, to not just succeed, but thrive.

My coaching is shaped by both professional training and lived experience. I understand what it feels like to struggle with procrastination, disorganization, perfectionism, and the exhausting feeling of having to work twice as hard just to keep up. I also know how life-changing it can be to finally receive support that is compassionate, individualized, and rooted in the science how your brain actually works.

Today, through Luna Coaching Academy, I help clients build executive functioning skills, strengthen self-awareness, and create sustainable systems, to help them feel more confident and trusting of themselves in school, work, and life. My goal is not just to help clients “get more done,” but to help them better understand how they work, and define what they need to move forward with greater clarity, confidence, and independence.

What matters most to me is helping clients feel understood while also giving them real tools that make life easier and more manageable. So many students and adults care deeply and want to do well, but executive functioning challenges can make school/work routines and responsibilities feel overwhelming or even paralyzing. When those challenges build up, life can start to feel discouraging and frustrating.

I want my clients to know they are not lazy, broken, or failing. They just need the right support, strategies, and a different way forward.

Every brain works differently, and every coaching relationship reflects that. My role is to offer tools, encouragement, and clear guidance while helping each client develop greater independence, confidence, and trust in their own abilities.

My Approach

I meet each client exactly where they are, and together, we build small habits that create meaningful, lasting growth.

My approach is warm, structured, collaborative, and rooted in the belief that clients do not need more shame or pressure. They need practical tools, compassionate support, and systems that work for the way their brain functions.

• Strengths-Based: We focus on what clients can do, not what they can’t, and use their strengths to navigate what feels challenging.

• Shame-Free & Compassionate: Clients are supported with understanding, encouragement, and gentle accountability — never judgment or criticism.

• Collaborative: When appropriate, I work closely with families, teachers, therapists, tutors, psychiatrists, and other support professionals. We believe in coordinating wrap around services, and want to make sure everyone is on the same page every step of the way.

• Skill-Building: We strengthen executive functioning skills like planning, prioritizing, organization, time management, task initiation, studying, follow-through, self-advocacy, and emotional regulation.

• Individualized: No two brains function the same, so no two coaching plans should either.

• Systems-Focused: We build practical tools, routines, and habits that make daily life feel more manageable and sustainable.

• Independence-Oriented: The goal is to help clients develop confidence, self-awareness, and the ability to move forward with greater independence.

• Holistic: We consider academic, emotional, and personal wellbeing because executive functioning is connected to the whole person.